Sunday, November 3, 2013
Internet Marketing Book: Sorting The Wheat From The Chaff
Most newcomers to internet marketing find themselves facing a steep learning curve. But what precisely is the learning curve? I believe it is in developing a fine eagle-eyed view of internet marketing as a whole, and usually this involves the mass purchase of internet marketing books, courses and software.The veteran marketer can see that this is a mistake; after all, any information packaged in a high-priced internet marketing book can usually be found for free online if you search enough and ask enough questions. However, the newcomer should be assured of one thing - it is almost certain that the veteran marketer made the same mistake. Indeed, it is a "mistake" which needs to be made.It's generally accepted that most newbies will not make immediate practical use from the information contained within an internet marketing book, but that is not to say that the purchase has been a redundant exercise. On the contrary, every piece of information processed helps develops the newbies's perception of the bigger picture in internet marketing. Eventually the point will arrive when action will be taken, and every internet marketing book read will have contributed to that first blast of proactivity.To this extent, newbies shouldn't be hesitant to purchase new internet marketing books which they find interesting. However, I would recommend going to respected internet marketing forums and searching for reviews of the internet marketing book you are considering purchasing. You can almost be guaranteed that you will be getting a fair and balanced review. Never, ever give credibility to reviews on an internet marketing book which come from individual websites, for the webmasters are almost certainly affiliates of the product and therefore have an agenda to sell the internet marketing book, regardless of their real personal thoughts.Also remember to do thorough searches for the internet marketing book of your choice, as prices can vary quite wildly. For example, you might fancy an ebook that tells you how to make profits from forum and retails at $39.99. However, if that book has master resale rights, you can almost certainly find it for less than $1 on eBay. You can also go to internet marketing forums and ask if any of the members can cut you a good deal on the internet marketing book you want if they happen to have reprint rights. Shop around and do not be too hasty.In conclusion, the newcomer should not be scared of purchasing internet marketing books. That is a fear that many veteran marketers will instil into them. But you must understand that the usefulness of an ebook goes far beyond the question of whether it drove you to take action or not. Every chunk of information paints a bit more of your big picture view of internet marketing, and it's this grand view that will eventually give you the focus, understanding and confidence to take big action in the future.