The Internet Marketing Autopsy

IntroductionThe "Death Of Internet Marketing" report was created and distributed by Mike Filsaime a couple of years back. This article was actually written a couple of days after it was released, but has been residing on my site until I pulled it off. Anyway, DOIM was one of those reports that actually got many people talking. Yet, because of the way it was marketed, I think it got a few people thinking about it, but probably not enough. Even this year, people aren't doing what they need for their business, and I honestly don't care if it is online or offline.Well, Mike says "Internet Marketing Died". So here's Stuart Tan's autopsy:So... let's just say that I'm going to do a post-mortem after this report is out into the market. Yep - we're all into forensics now, with so many interesting metaphors such as the "death of internet marketing".Most people would have by now read Mike Filsaime's "Death of Internet Marketing", Rich Schefren's "Internet Business Manifesto" etc, etc. In my opinion, the biggest issues have not been dealt with. Mike undoubtedly gives a fantastic exposition of what was and what is to be.Why am I writing this? Because after looking at all the emails coming in about Mike's report, I came to the conclusion that:
most internet marketers didn't 'get' it. They said "it's a good report". That's not what it's about.
The reviews about Mike's report were far too simplistic about implications about what he really had to say

Firstly, these reports really weren't for the newbie in internet marketing. They are for experienced marketers who know what is happening in the industry. Second, it's a foregone conclusion that you need to be more of an entrepreneur... not just a marketer.
For those of you who are unable to keep up with Mike's brilliance, or think that this is the be-all and end-all of marketing strategy, most people have missed the basis of Mike's report.Component #1 - Don't be lazy!If you want to be lazy, you'll go to the sharks. Most of the hardest working internet marketers are also the wealthiest. Again, I'm not suggesting that you are going to become wealthy by only working really hard. The truth of the matter is that working hard to achieve auto-pilot in your business does require a bit more strategizing and action.Component #2 - Assess trends!Staying outside of the box? Then you'll definitely be very lost when it comes to assessing whether or not you should take on a business model like affiliate marketing, or ecommerce... because you have insufficient information to be able to decide. Assess trends. Watch the web. Look at all the stuff that is progressing right before your very eyes. Get on technology forums and learn, learn, learn.Component #3 - Credibility As Weaponry!Through all this hype and a very severe lack of information, it's difficult to decide whether or not to buy one product or the other. The main deciding factor will come from someone whom you trust completely and will be willing to buy simply because you deem this person to be credible. So, build your credibility! It will take more than just one report to do this! Build your credibility! Set yourself up with the right people, credentials, etc. Or better still, get on one of my teleseminars.Component #4 - Forward Strategy!It's not easy to move forward in internet marketing, but that's often because one doesn't have a clear direction in the first place. Vision, as Mike says, is important. I believe it's more than just 'vision'. It's more like the ability to focus on what needs to be done, and just taking action and doing it, having already decided that it is something you will accomplish at all cost.Too many people balk at doing the things that matter. They end up procrastinating! Okay, I'm not an angel myself 100% of the time. But think of where you are. For instance, you know for a fact that you need to create content for your site. Say you're not a really good content creator. What next? Wait and hope that money will fall from the sky? I don't think so! You still need to find a way to get it done. Or, make a way! You may have to think of ways to get your way even though you can't do it yourself.Component #5 - Polarity thinking... and the Stuart Slap!When everyone is doing something, you have to do the complete opposite.Look at the infamous Google Slap. If you're not familiar, Google "slapped" people a number of times already. When people don't provide good value, they get slapped. This is to force people to avoid their own impending doom. It's like a parent slapping their children to not touch the burning flame. Still, people go ahead, get burnt, them blame the person they last encountered. Tsk. Tsk.The internet marketing world is filled with sheep. One person goes there and everyone follows. This is good news for the person who knows how to exploit this situation. When everyone moves in one direction, they miss out opportunities that already exist.One example is this - now everyone in Asia is heading and attacking the internet marketing niche. I know it's not the right thing to do to monetize, and there are many other monetization sources out there. So what do I do? I spoil the market so that people will not be hoodwinked into buying non-value-for-money items. Is it a good strategy? Some people will hate me for it. But it will force the survivors up the chain, the credible ones will quadruple their income, and those who can't handle the heat either give up or find another niche.What next?It's not hard to understand. But the fact is, newcomers to the internet marketing world will look at these reports and say 'what the heck do they mean'? Such things will garner a lot of value for the average internet marketer, but will hardly make sufficient sense to the average newbie in internet marketing. To them, it's like "oh yeah - I'll focus on my business strategy" or "sure, I'll use a one-time-offer". It seems like a 'no-big-deal' thing.Well, of course. That's because there IS no big deal. We've come full circle. If you don't do it right the first time, conventional wisdom like "failing to plan is planning to fail" will suddenly make lots of sense. Are you willing to wait until that happens??The Evolution Of Marketing StrategiesThe truth is this - marketing strategies have been evolving. Every day, there is a new strategy or tactic pulled by someone to create the next wave in internet marketing. But the truth is that most of them start with a concept from thinkers everywhere."This Article Is Not Meant To Overwhelm You!"Yes, be overwhelmed, if you choose. I am still stumped by the fact that beginners are still lagging so far behind. I can't blame them, but I can blame internet marketers for not helping to chip in to clear this.Excuse #1 - They are lazyInterpretation - I'm lazy.If you as an internet marketer are reading this and not going all out there to clear the air and help out building the market, the industry will become stagnant and there will be very little left that can be done in the industry. Mike's prediction will then come true. We probably wouldn't be able to sell anything because subscribers are going to be lambasted with emails over and over without the right ability to decide what to choose and why.Most internet marketers are themselves lazy. That's the plain truth, and many admit to that. But they are propagating the problem, not solving it. Instead, they will need to cultivate a voracious appetite for information in people who are completely new. Disagree with me all you want. You're the one reading this article.Excuse #2 - They are not technicalInterpretation - I can't be bothered to look at ways in which newbies can learn easily.As a trainer, my angle as always been to simplify, simplify, simplify. If I can make a complex process simple enough to follow, there will be understanding and comprehension. This is good enough to start. When someone says that there is a complete lack of understanding, then that same person is going to be the reason why I start to alter my instructions or the way I teach.Excuse #3 - I don't have enough resourcesInterpretation - I'm not creative enough to find a better way.All the experts out there had better find a way to utilize resources to make beginners learn in a more efficient way. Admittedly, I want to do this myself, but have failed in attracting the right learners much of the time, as well as to attract the right coaches. Too many times, people are in it just for the money. Selfish, selfish, selfish. It's not wrong, it's just selfish. Can you find better ways to do it? Challenge yourself!The Newbie PhenomenonFor every one or two internet marketing gurus, there are several hundred newbies who develop. At the rate of growth of internet marketing, there will be far more newbies than there are experts. The lop-sidedness of this is true - only 5% of the population will earn a decent income from internet marketing related products. The next 10% will probably be working very hard and earning decent 6-figure incomes. The next 25% are probably working hard and earning a high 5-figure income, but the mean range of the next 35-40% of internet marketers are struggling with 4-figure incomes. What this also means is that 25-30% of every internet marketer's list has a bunch of newbies who are afraid to start internet marketing and don't have a clue what to do.Here are typical mistakes newbies make:1. Diving into the "internet marketing" niche.I see so many newbies with 'cut-and-paste' approaches, attempting to encroach on the very large and highly profitable internet pie. I apologize in advance if you are one of these people. You will earn some income, but you won't really make much. A couple of hundreds, maybe?If you are one of these, you are the kind of people being described in Mike's report. Students of the gurus and guru wannabes. In my opinion, the biggest issue alluded by Mike's report goes FAR BEYOND what he actually mentions. It's a common thing, but missing. It's called research.It's so plain and simple, and all the information is literally right in front of your eyes. But you've been given so many opportunities that you don't know which one to sell or to understand which niche to penetrate.Key lesson: to be an excellent internet marketer and entrepreneur, you MUST know how to assess the market. You MUST know what weapons are at your disposal, and you MUST know how to make a decision about what to sell, who to sell it to, and how to go about doing it.2. Affiliate marketing without 'affiliating'Don't you think that the issue in people selling other people's products is clear? People want anonymity. They want to sell something without having to put their picture on the web. This is silly. If you want to be an affiliate marketer, you have to learn how to do it without fear of being revealed. Unless, of course, you are an employee who doesn't want to be caught.Wait a minute - if you simply reversed the role, would YOU buy from someone who had something to hide? The whole idea about affiliate marketing is that people have forgotten that they need to be doing more "affiliating" than they do "marketing".Key lesson: Loyalty will be the determining factor in your business strategy.3. UnCreativity - The Same-ol' same-'olSomeone says "do a report" and you do it. Someone else says "use a drop cap" and you use it. I don't mean to put down such information. I do believe that it has been useful to some extent. But my question is... how do YOU know?The big irony is that the report entitled "The Death Of Internet Marketing" was being spread using the exact same mistakes that it talks about in the report itself! You see, the truth is you might be able to pull off the same stunt a couple of times, but on the third attempt... nah.You cannot (and should not) re-use methods developed by other people. The ideas are already passé the moment they go out on the net - after people use it over and over, it's like a degrading gene pool. If you want to do something outstanding, then innovate a little. It's the small innovative tweak that gets people to smirk, nod their heads and say 'wow, that was brilliant'.If you don't know, then you won't know the foundational principles of how people react to your writings, reports, etc. It's essential for you to be able assess their reactions and how they take action based on what you say, and to be able to do this well.If you are just doing cut and paste strategies, sure you can work with your list for a while, but you are still not cultivating a relationship with them. You are merely overloading them with information.Key lesson: If you are attempting to breach the internet marketing stronghold, you need to have far more than just used tactics and strategies. You have to think. You have to innovate. More on this later.Other issues In Internet Marketing1. Quality of products: no standards of assessmentWhat else did Mike say? He mentioned that many people are buying and buying into opportunities then heading off in all different directions. I see this happening right in front of my very own eyes. At the same time, he mentioned the concept of Web 2.0 and user generated content and the ability for users to rate and comment on a site. I've mentioned this several times in my internet marketing seminars. But the issue is, so what?You need to be able to assess the quality of something. How well you can assess the quality depends on the level of the user. I mean a complete newbie will hardly be able to provide an effective evaluation from an internet marketing perspective. In addition, there is also a growing trend for internet marketers to provide rewards for testimonials. This is hardly a fair judge of a product.As a trainer, I often request for feedback with a standard evaluation form at the end of my trainings. This form is created in order to assess specific elements in the training. The concept of training evaluation itself is a broad area, and if you'd like to receive my insights into this, you may do so at my Business Strategy section on my blog.2. Marketer recognitionAs you know, marketer recognition is an issue. Most people do not have the means to be able to establish a high enough level of credibility until they align with other top marketers. However, there is another way.Be aligned with happy and satisfied customers!Some of you might think that this is about building a really large testimonial list. Well, this testimonial list leverages on the psychology of social proof. However, if you are not schooled in logical analysis, you will not be able to pick out flaws in arguments. One such typical flaw is called the 'slippery slope' technique. "He was really good. He gave me a good product. Yeah." What in the world kind of testimonial is that? How about this instead:"Stuart, wow, you've made this a fascinating 2 hours for me. The chemistry is very good between us I love the things you've said and the questions you've asked. I'm deeply grateful to you for being so insightful as to the things that are important to [guerrilla marketers] everywhere." ~ Jay Conrad LevinsonSatisfied? Happy? Well... you have to build this as part of your neurological hardwiring if you want to survive online. If you want to get more stuff out from where you are right now, join me to build a credibility plan.3. Entrepreneurial effectivenessI'm guilty of one thing - complaining that there isn't enough effective business training for new internet marketers. And as a result of that, I got my just desserts - people asking me to be their business mentor and strategist.In my opinion, business training is not just about taking a degree in business management and graduating top of the class. It's about making a business come to fruition. These skills include a whole bunch of stuff such as knowing how to conceive a business idea and put it into a plan in the first place. Another is to know what your strengths are and put them to use, while knowing how to delegate to people who can use their strengths together with yours. This basically implies the need for leadership.Most newbies are attracted to the opportunity, but not willing to make the time or effort. However, those who are leaders already take the next step and make this happen. Leadership in an organization is important - tons of authors have already made this clear, especially one John C. Maxwell, a very highly respected leadership thought leader. On the other hand, it may be that some people think of leadership as something so 'normal' they forget to revere the importance of its value in running a business.The biggest mistake one will make is to say that it takes hard work. No it doesn't. It simply requires an effective and systematic mobilization of resources to get your system to work.4. Process thinkingBeing able to create a system presumes you need to know systems thinking as well as process thinking. Both are part of the same thing, and one needs to recognize this. If you are unaware of the power of systems thinking and process thinking, it means you have not been honing your thinking capabilities.One too many internet marketer has mentioned the need to learn to be physically 'lazy', but never mentally. I totally agree with this statement, but there needs to be more education to help you develop this competence of learning about process thinking. If, as an entrepreneur, you do not develop this capability, you will be incapacitated, unable to see the interrelations of a large variety of different things in the complex world of business. You will be unable to craft your own strategies. Jeff Walker is a clear example of how knowledge and clear thinking leads to powerful, powerful product launches.Marketing Style And CompetenceSo, what does this mean to the average person?I'd like to summarize and highlight a few competencies that you must know.
Systems Thinking. Creativity and innovation.
Rapid Learning Skills. NLP and Modeling.
Writing and content building skills
Online Leadership skills
Personal Mastery
Credibility Building Skills.

a. Rapport building
b. Selling and marketing
c. Managing your outsourced talent
d. Partnering and loyalty building skills

To gain access to knowledge, just join me on my site and there will be regular business tips and strategies that I'll cover in upcoming trainings, teleseminars and online reports.

How To Succeed In Internet Marketing

Every one of us is susceptible to the hype we see on the news, read in the newspapers or hear on the radio about people making big bucks on the internet. We've all felt that jealousy of it not being us and that's what has catapulted us into wanting to make our presence felt on the internet as well. The first thing we do is buy into all the hype, so-called gurus tell us about how to make millions through internet marketing. You know it can be done. You've got witnesses, but everything you've tried seems to have failed.It's true. You can succeed in internet marketing just like all those others that have made you jealous. All you need are the tools and the knowledge of how it's done. I'm not going to tell you not to buy into what the so-called experts and gurus are saying. Because some of those programs work. Many people have made tons of money following those programs. Many haven't. The ones who have succeeded were armed with the tools that they needed to succeed.The first sets of tools that you are going to need are going to come directly from you. You are going to have to possess the set of qualities that can make you succeed in internet marketing, offline marketing and the game of life. If you don't have these qualities, pack it up now, and get a job.Anyone going into business for themselves, with a partner, or with a team of colleagues must have commitment to the endeavor. If you aren't committed to succeeding in internet marketing, then maybe your heart lies somewhere else. Do that instead. You also must have self-determination. The motivation to succeed in internet marketing has to come from within you. Your colleagues, your partner, your spouse or your children cannot be the ones motivated about your success. It has to come from you.Two other qualities that you need to have are optimism and discipline. You have to believe that you can succeed and be optimistic that all the effort that you put in will bear fruit. If you are pessimistic about your chances, then whatever ill-feelings that you harbor inside towards your goals will come to pass. You don't need military-like discipline, but it couldn't hurt. You will have to be the person to keep you on track and follow the plan that you have set forth to succeed in internet marketing.Once you have determined that you possess the qualities that you need to succeed, then your first step is either getting a mentor or filling yourself up with enough knowledge about your field that it's coming out of your ears. Even better, get both a mentor and stuff yourself with information. In order to be a champion in anything, you have to master the knowledge of the trade. Read everything that you can about internet marketing. Visit blogs, chats, and forums and don't be afraid to ask questions. Maybe, you'll be lucky enough to pick up several mentors to guide you through your educational phase of internet marketing. Also, you can build a social network of peers who are also trying to succeed in internet marketing. You can bounce ideas off of one another. You can fill them in on things that you have tried and that don't seem to work. They can tell you what you did wrong or lead you down another path. You can find out new strategies with pay-per-clicks, search engine optimization, blog strategies and any other resources that will help you succeed in internet marketing.Scrounge the libraries for the latest books written about internet marketing. It's best to check publishing dates on books because the internet changes so rapidly that some of the information you read in these books could be out-dated. The library is also a good resource for trade magazine. Read magazines that are specifically focused on your core industry and internet marketing. If the libraries don't have trade magazines, don't forget how easy it is to slide over to the newsstands and major bookstore chains and find nearly anything you want.The next step is to set a goal. What exactly do you want to accomplish through internet marketing. Do you want to use internet marketing to sell goods directly to consumers or businesses? Or do you want to use internet marketing as a tool to generate leads for others and by way getting paid for doing so? Defining the goal is the most important step. At what level of internet marketing will you be involved?You will also determine what success means to you? This goal is important to determine whether your efforts are working the way that you envisioned them. If not, then you will recognize this, because you've defined your goals from the beginning and you will be able to either modify your goals or modify your efforts. Set realistic goals. Especially in the beginning, you're gone to want to set goals that are slightly out of your reach, yet achievable. You don't want to set goals to far in the stratosphere in the beginning that are unrealistic. Because if you fail at reaching your early goals, you may not have the motivation to succeed in future goals. Set daily, weekly, monthly and annual goals that coincide with one another.The goal is defined. Now, you need to create an action plan to make sure you meet these goals. Your action plan is a road map to your idea of success. It's often the most skipped step in every aspect of business. No one can expect to succeed without a business plan. No bank is going to approve a business loan without reviewing the prospects business plan. And you should not dive into internet marketing without a plan and expect to succeed.From your research and your mentor, you have listed all the resources that you can use to succeed in internet marketing. Article submission site lists, e-books, blogs, social networking sites, pay-per-click ads, etc are all designed to generate traffic and prompt traffic to return to your site. Remember! Remember! Remember! The plan that you design to succeed in internet marketing has to be created to generate traffic, get that traffic to come back to you, and convert that traffic into customers.So when you're writing articles to submit to search engines, crafting free e-Books to give away to your customers, updating your blogs, and networking through social networking sites, all those materials have to be designed using the same plan. Staying consistent with content of your internet marketing materials will help you become a success.The last step to becoming a success in internet marketing is often just not done. Therefore, those people do not succeed. You must monitor and evaluate the progress of your efforts. That's why you set a goal and designed a plan. From your monitoring and evaluating, you will learn valuable information about what works and does not work. If the articles you submit to search engines are never viewed or published to others sites, you may consider abandoning this method altogether or changing the way you write these articles. If your pay-per-click ads never generate traffic, you may want to change your keywords. Or if they get clicked quite often, but your visitors never buy anything or click on any of your affiliates, then your actual web content is the problem.Monitoring and evaluating your progress is so crucial to saving you time and money, you can never overdue it. Learn everything you need to know about succeeding in internet marketing. Get a mentor if you can. Set goals for yourself and your business. Design a roadmap to meet those goals. Follow these steps and you will succeed in it.