The Home Truth About Internet Marketing

Think of Internet marketing, or any kind of online marketing for that matter, as a business. Like any offline business you may be involved in, you need to invest. Whether it's in learning more about your particular industry or purchasing equipment to make the business run smoother and more efficiently, without investment your business will be left floundering. There are many so called online marketers who drift into Internet marketing almost by accident and think it's their right to make money from day one, with their only investment being their PC, which they probably had anyway! Well it's time to take a reality pill!Many offline businesses do not show a profit during the first, say twelve months. That is a perfectly acceptable situation! As the business grows it requires strong commitment to investment and the new owners are typically experiencing the learning curves associated with their new venture. We must appreciate that embarking on a career in Internet marketing is not too dissimilar to starting an offline business in that respect. Although it's true to say there are many advantages of choosing Internet marketing as a career move. Working from the comfort of your home, not having to commute, working hours which suit other activities or commitments you may have. These advantages are very often quoted on websites who are trying to recruit new members to their Internet marketing program.But let's look at the bigger picture and view it more in perspective. Here are just a handful of more powerful advantages in developing a future within the Internet Marketing arena over building and growing a conventional offline business.1/. Working from home in Internet marketing means you do not need to find rent for your new business premises. A small home office where you can find peace and quiet and not be too distracted by other family members is all you need. There may be a small conversion expense here but nothing ongoing.2/. You will not require a budget for vehicle or travelling expenses. Many offline businesses require a large budget for vehicles to include, fuel, insurance and repairs, whereas internet marketing business owners do not need any form of transport whatsoever.3/. There is no need to even have a telephone service installed separate from your home account. Most communications connected to your Internet marketing business will typically be made using email or online messenger services, which are mostly free of charge, so once again, a huge expense spared.4/. Internet marketing requires no special insurances. Your main equipment would be your PC and would be covered for accidental damage or theft under your home insurance cover. Offline businesses often pay a fortune in premiums for cover such as customer liability, loss of profits etc.So here already we have identified four very attractive benefits to investing in Internet marketing over investing in an offline business. Now the word investment is very important here and I cannot stress that enough. So... since you are saving such a lot of expenditure on being able to work from home, you are able to give proper attention to financing your Internet marketing business. So many new hopefuls join the Internet marketing arena, and immediately download free tools and ebooks and never give their online business a chance. They spend nothing and make even less!An old adage springs to mind here... 'You reap what you sow' and that applies to Internet marketing too! You will never win the lottery if you don't buy a ticket.So if you are considering embarking on a career in internet marketing, make sure you set aside budgets for tools and tutorials.. Do not rely on software that is offered to you free.. Remember that if it was worth it's salt, you wouldn't be getting it free. The best software will cost you! As will the quality ebook tutorials or educational membership sites.. Start small and stay in control.. visit Internet marketing software reviews sites before you buy. Do not rely on what the sales pages tell you. Research your investments well. Plan your business, your strategy and invest in it with quality tools, tutorials and resources. It's the best start you can have, and if you are to be successful in your internet marketing ventures you owe it to yourself to give it your best shot right from the off!Remember, your internet marketing business is not likely to be an overnight success. As with any offline business it will require a good deal of commitment and investment!Trevor Taylor