A Serious Internet Marketer Like Me Don't Have Time to Waste on Facebook

Here's an internet marketing tip that most of you already know is there but choose not to acknowledge or use. The first and biggest mistake any internet marketer or website owner can make in the realm of the internet is to think this...Facebook is for kids, don't waste your time! This tip was given by another internet marketer who cajoled me out of my shell...and here I am.Facebook Wasn't Made For An Internet Marketer...But For The Kids, Singles And StudentsWhen Facebook first emerged, the tip to internet marketers was that it was merely just another Friendster or online dating or friendship site or at best, JUST ANOTHER ONE OF THOSE networking sites. As it turns out, Facebook creator placed the right platform for the original Facebook by implementing the viral marketing method into the engine. We all hate it but it worked for a while although many gave up and said adieu to Facebook after that. That is In my personal opinion and a personal internet marketing tip.My favorite topic of conversation these days revolves around my active usage of Facebook as a social and networking medium for everything that I do online. Sure, there are a lot of stuff in Facebook that I steer clear of like the annoying applications and forcing applications and recommendations down our throats like cough mixture. The trick is not to fall for them and instead an internet marketer's tip is to use it to our advantage...in creating awareness and links. Use it to generate publicity using friends, family associates and like-minded people.People Are Skeptical About How Useful Facebook IsIf you're over thirty or maybe as 'young' as I am, you're probably thinking the way I used to think...that I shouldn't waste a single precious moment of my time Facebooking because as an internet marketer, it's like playing porn stuff into your professional website or perhaps poking your pen up someone else's nose. That's not the kind of internet marketing tip I am going to dispense today. It's disgusting and it's also degrading. No internet marketer in his or her right mind would use something as utterly childish as Facebook to promote himself or herself.Why Close Your Mind To Facebook So Soon?And yet, it continues to grow. Have you asked yourself why? Instead of closing your mind off of the prospect of using Facebook for part of your internet marketing activities & tips, why don't you take some time to explore it? I know the new Facebook is having a lot of people confused but poke around a little and I am quite sure if a thirty-something mom like me can find my way around, you can too. It's only when you start using it, posting stuff, sharing pictures, links, ideas, connecting and networking with others that you will see why Facebook is almost indispensable to an internet marketer today...for now!The problem is that a lot of old geezers like me DON'T WANT to try new stuff. We'd rather stick to the ones we're familiar with and the websites we know works. Do you not know, then, that the world of the internet is a consistently changing and evolving one? It evolves so fast that once you get used to Facebook, the internet marketer in you would be screaming out when another new one is introduced.The World Of Internet Marketing Is Consistently Changing And Evolving...You Need To Change And Evolve With ItBut this is the world of online marketing. You have to get used to something and learn the new stuff all the time. When you first join Facebook, on a personal or internet marketer level, it might not seem like much to you. Give it some time. Post a little here and there, join some groups, discuss some issues, give feedback to people and soon, you will see magic happen.I believe even the most subdued internet marketer tip issuer or online marketing guru have his or her own Facebook account in there somewhere. It's just that, they're rather afraid to actively use it because it just seems so YOUNG. But trust me, poke your nose around a little and you'll see that many familiar and famous internet marketers are hanging around somewhere in there, hoping not to be noticed and afraid to start using it just in case someone found them and started calling them a kid.And here's another internet marketer tip, internet marketers hate it when they do the same things kids do online. We promote online, we do not do it senselessly and without reason. Facebook, apparently, for me, is the only 'kiddy' thing that I am allowed to do during my 'working hours' as a freelance internet marketer.

How to Find an Honest SEO International Internet Marketing Company

One of the greatest challenges facing any international business today is being found on the Internet. The Internet has changed the fundamental means for how we conduct international business. It provides instant, real time answers to many of our daily commercial and personal questions. But now that you have a Website, can your site be found when one performs a search on Google, Yahoo, Live.com or AOL for your company's product or service?Chances are that when another domestic or international business seeks to find your products or services, they will not find you. Most Webmasters deal only with design and layout. They are graphic artists who have learned a little bit of HTML. They copy and paste written copy into a table and upload. They are not expected to be professionals in the art of international Internet marketing nor should they be.The Internet is a big place. An expanding and creative digital universe which demands a variety of professionals in hardware, software, graphics, copy writing, international marketing, domain retailers, operations, finance, journalism, advertising and public relations. But where can we find that magician called an SEO or search engine optimization international marketing professional?We find an avalanche of companies advertising themselves using Google AdWords as SEO international Internet marketing and Web promotion professionals. But sad to say, over 80 percent of these companies know very little about SEO Internet marketing and much about how to take your hard earned money.In May of 2006 the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.Last year, AdWords alone generated $3.4 billion for Google.With the Internet being the place to secure market share, many charlatans and wannabe international Internet marketing professionals are surfacing - thieves who know little more than how to cash your check and disappear quickly.So how does one go about shopping for an honest and successful company which specializes in international marketing and public relations on the Internet?You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications (Israel) provides below a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire an Israeli, make certain that they have lived and worked in your target market locale for at least ten years.Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?Third, what professional experience do they have in copy writing, journalism and research?Fourth, what practical experience do they have in programming?And last but not least, how long have they been working on the Internet?An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person - one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine.This article is an example of how one writes for both the reader and the Google and Yahoo search engines. The English suffers a bit as the writer finds a fine balance between getting your attention and the eyes of the search engines. But what is more important? The search engine!For if your customers in the UK, France, Germany, Brazil, Japan and South Korea do not find your Website, then having a Website with the best of conventional copy writing will find itself lost in cyberspace.Can you find a Webmaster, Internet graphic design, Internet programmer, professional Internet marketing, international marketing guru and professional journalist and or copywriter all in one person?
Many in Israel will tell you yes. I say, you will be lucky to find a team with each one of these professionals in no more than perhaps three international Internet SEO marketing companies in Israel.What then would be the real acid test for securing a professional SEO - search engine optimization Web promotion marketing company in Israel, New York, London, Paris or Beijing?Simply perform a search on Google for "Israel Internet Marketing" or "Israel International Marketing."
If the SEO company you are talking to in Israel is not listed in the top ten, you must ask yourself one question: "How can they rank you, without the continued use of an expensive Google AdWords campaign, in a top ten position?"Google AdWords are a very powerful advertising tool used by SEO international Internet marketing companies in Israel, but they are not a substitute for having your commercial Website stand on its own digital legs. AdWords are not a substitute for getting out optimized news stories on Google News and PR news releases in to the many corners of the Net. AdWords do not substitute for creating blogs, professional rooms and forums in Google and Yahoo and the creation of videos for YouTube.Can a native born SEO in Israel find, let alone professionally write the English, French, Spanish or China copy and news you need for your Website and for international blogs and news releases?
Are they fluent in a variety of Israel export and import markets relating to hi tech, food, defense technology, agriculture, biotech, security, real estate, chemicals, metals, gaming, politics, crisis communications, education, plastics, music, shopping, telecommunications, sales, stocks, manpower, diamonds, Judaica, office products, food, beverages, tourism, games, textiles, dating, health, sports, news, videos, clothes, hotels, airlines and rental cars?Allow the native Israel SEO to market your products and services to domestic markets and sales cultures that they know best - Tel Aviv, Ra'anana, Ashdod, Herzlia, Afula, Haifa, Jerusalem, Kiryat Shomona and Eilat.Never look at office size as a measure of success. What you are paying for is knowledge and talent. Many SEO professionals and their complimentary staff of copy writers and programmers may work from a home office in Israel. Again, judge their international Internet marketing success by the ranking of their clients and their own personal search engine optimization ranking on Google and Yahoo.Never pay a maintenance fee. International Internet marketing SEO professionals are not servicing a car or cleaning a house. What you do want to invest in is more Web pages created by their Webmaster and more news stories and or news releases created by their PR firm to be placed on Google News.Never pay all that they ask for up front. Unless you know the company a good policy is paying half before the work begins and the balance once the work is completed. It takes about three weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO, you can see rankings improve within a matter of days by using Alexa.com. In using Alexa.com, it is a tool that you can use, one that cannot be played with by the SEO or SEM company.Lastly, if the SEO international Internet marketing company promises you a first place ranking, you will then know that they are bogus. No SEO or SEM can promise you something for which only Google, Yahoo, MSN and AOL control. They can promise you a higher ranking and depending on the link density of your industry maybe even a top ten position.Remember that the top ten search engine position that we are talking about would not be a paid Google AdWords sponsored link. It is your Web site, your Web pages standing on their own two feet that counts. Also having an optimized news story about your company's products and services in a top ten position would equal your Website being in a high SEO ranking. In fact, as long as the SEO news / public relations story is in a high position, it reinforces your credibility as it serves as third party endorsement. It is far more potent than your Website ranking, as long as the story has a link to your Website.Your first stop in hiring an international Internet marketing company in Israel is a Google search.
Your second stop is to meet the SEO and SEM - search engine marketing team. If you don't see a native English speaking, experienced international marketing professional who understands terminology such as POP, embassy commercial attache department, Israel Export Institute, packaging, four color bleed and what an optimized SEO news headline on the Internet looks like - keep walking.

Internet Marketing - A Good Source to Earn Money Through A Website

A target market, or customer-focused, the organization first determines what its potential customers desire, and then built the product or service. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because it provides a perceived benefit.Two major factors placing on the market are recruiting new customers (acquisition) and maintaining and expanding relationships with existing customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process of basic management of the evolution of marketing to build a relationship, maintain ties, strengthen the benefits that the buyer has sold in the first place, and improve the product / service continues to protect Business of the competition reached.For a marketing plan to succeed, the combination of four "P" must reflect the wishes and desires of consumers or buyers on the target market. Trying to convince a market segment to buy something they do not want is extremely expensive and rarely successful.All are dependent marketing ideas on the commercialization of research, both formal and informal, to determine what consumers want and what they are willing to pay. Marketers hope that this process will give them a sustainable competitive advantage. The marketing management is the practical application of this process. The offer is also an important addition to the theory of 4P.The American Marketing Association (AMA), "Marketing is a function of organization and a set of processes for creating, communicating and delivering value to customers and to manage customer relationships in the interest of the organization and its stakeholders.The marketing methods are informed by a large number of social sciences, especially psychology, sociology and economics. Anthropology is also a small but increasingly influential. Market research underpins these activities. Thanks to advertising, it is also linked to a large number of creative arts. Marketing is a large and highly interconnected with the object of extensive publications. It is also an area notorious for reinventing itself and its vocabulary to function at the time and culture.Internet marketing is also known as online marketing, Internet advertising, or E-marketing, marketing products or services on the Internet. When applied to the subset Web-based investment advertising, Internet marketing is commonly known as Web advertising (also Web advertising) and Web marketing. The Internet has brought many unique advantages in marketing, which reduced costs for the distribution of information and media to a worldwide audience.The interactive marketing of the Internet, both in terms of instant response and get answers, is a unique quality of the medium. Internet marketing is often seen as having a wider scope, because it refers to digital media like the Internet, e-mail, wireless and media, but Internet marketing also includes the management of digital data and electronic customer management of the customer relationship.Internet marketing includes creative and technical aspects of the Internet, including the design, development, advertising and sales. From a marketing Internet is not confined to lead the construction or promotion of a site, nor does it mean to place a banner ad on another site. Internet marketing effective requires a comprehensive strategy together a company's business model and sales targets with its web site function and appearance, focusing on its target market through a choice of type of advertising, media and design.Internet marketing also refers to the placement of media along different stages of the customer commitment through search engine marketing (SEM), Search Engine Optimization (SEO), and banner ads on certain Web sites, email marketing, and Web 2.0 strategies. In 2008, The New York Times working with com Score has published an initial estimate of quantifying the user data collected by large on the Internet. Count four types of interactions with Web sites in addition to visits advertisements served as advertising networks, the authors found the upside potential of the collection of 2500 pieces of data on average per user per month.

An Internet Marketing Action Plan

One of the first things you should understand is that, You DO NOT need to know everything in order to succeed at Internet Marketing, a little time, patience and a basic understanding of how it all works will get you started in Internet Marketing.  If you knew everything about Internet Marketing then you would already be very successful right now, and probably would not be reading this.Success comes from knowledge and knowledge comes from learning. There are plenty of FREE resources out there to get you up and running on your way to becoming a successful Internet MarketerFocus is probably the one most important key functions to learning and becoming successful with Internet Marketing. You should focus on one technique at a time. Becoming a specialist with one technique before moving on to the next will provide you with the opportunity to thoroughly understand and get the most money you can use that technique. No matter what field someone is in, a specialist will always get paid more.Some of the more popular techniques you can use with internet Marketing are:
Affiliate Marketing
Article Marketing
Email Marketing
Pay Per Click Advertising (PPC)
Forum Marketing
The Internet is growing at such a rapid pace that there are not enough affiliates and Internet marketers to support it. The number of companies online that are willing to pay you for your hard work is literally 10s of thousands and growing every day. With the Billions of dollars being spent online every year, Affiliate Marketing is a great way for you to help capture some of that wealth for yourself.There are plenty of Internet Marketers out who there are making a very comfortable living with Affiliate Marketing. There are Affiliates who are making $100-$300 a day while others are earning $1,000,000 a year and more.ANYONE can do Internet Marketing if they work put some effort into it. Probably 90% of those who fail at Internet Marketing fail for not working hard enough. Do not think Internet Marketing is a get rich quick scheme, or you can work less because you work from home. You get out of this exactly what you put into it.  You can do it, but you must put in the effort.Another thing, you must understand how to use your time efficiently and not get distracted by external forces. Another very important key to success with Internet Marketing and being able to work from home is to be able to budget your time. You can find a lot of nice tools and resources on the internet for FREE that will help you overcome the time management blues.  If this is a problem for you, you might want to look into this and find one that is easy for you to use.You must understand that surfing the Internet can waste many hours and take your focus away from the tasks you need to get completed. You should have the self-control and will to be able to set aside your surfing activities until the end of your "work day", or use it as a reward when you have accomplished all of the days scheduled activities.Another mistake made by Newbies is that they are always seeking "the next greatest thing". You should realize that there is money to be made in almost any service or product out there. The key is to just do it. Find a product or service to promote, then get started, and do not you move on until you have exhausted that resource. If you were to get too many campaigns going on at one time, especially for newbies, will only allow you lose focus and not be able give enough attention to any one of them to do much good.Focus most of you attention on building a business one day at a time. Don't look for something that will make you a millionaire overnight, it will not happen!Remember, Internet Marketing is not a get rich quick type of industry. You must be consistent, reliable and committed while doing Internet Marketing. You must treat this no different than if it were a brick and mortar building standing on the corner of Fifth and Main. Treat it as business and work on that, and success will come.You really need to keep track of everything that you do.If you don't put your ideas on paper then they will never get looked at again. Keep paper and pen handy while you are working, you will always have ideas that you will want to look into later. You might have a Donny Deutsche moment, the next Big Idea, and it could bring you millions. Be prepared.To succeed as an Internet Marketer you will have to implement your ideas, you will have to take action.Once you really understand internet marketing, you will realize this can be a lone wolf journey at time.  Because no one will want to give away their entire business model which leads to competition and loss of revenue. With that being said you can find a community of internet marketers to bounce ideas off from and network with.A community of people that are working together is much more powerful and will lead into much greater success than people who working alone. With community support we cannot only learn from each other's mistakes, we can help others as well. The power of building relationships is very important in this business, and will lead to some successful and profitable partnerships. You will be able to create lasting friendships and profitable partnerships with the some of the Internet marketers you meet.Internet Marketing has no secrets, and you are only limiting your own potential by holding back and not getting started.Something you should realize, Internet Marketing can be overwhelming when you first get started. This is where most newbies quit, because they do not know which direction to turn because of all the available information out there. There is no doubt that Internet Marketing can be very nerve-racking at times with all the information and many different directions this can be taken. Pick one good business model to follow and stick with it until you are making a profit with it before jumping off into something else.  Just stay calm and don't sweat the small things.  It will all come together in due time.The most successful business people have asked questions to get ahead and to get where they are, and they also spend time learning from others. It's no different for internet Marketers, ask the questions and spend time with others who know the business.  Without asking questions there is a good chance that you will stay stuck. Don't become one of those people that were ONE question and ONE answer away from succeeding.  But you have to learn to "Hit It and Quit It", or in other words, ask the questions and get on with it.  DO NOT spend all of your time "hangging out" in the forums. Good Luck with all of your Internet Marketing ventures.

The Basics of a Home-Based Internet Marketing Business

The rise of internet marketing has been phenomenal in recent years, to say the least. It has provided income-generating opportunities for millions of people and it has effectively diminished the geographical differences that separated people from potential jobs. Now, more and more people are starting home-based internet marketing businesses full-time or at least, to supplement income from their regular job.Internet marketing explainedInternet marketing is also called online marketing or sometimes, e-marketing. Defined simply, it refers to the type of marketing or business that promotes and distributes products using the Internet. It is also the term used to refer to the Web-based advertising that businesses use to spread information about their products and promote their business.Advantages of home-based internet marketing businessesAs a home-based business, internet marketing is a perfect model. It can be started from home, does not require specialized training, uses only minimum equipment or computer applications and in many cases, does not require large start-up costs or significant inventory. Internet marketing is also very convenient, not only because it can be run from virtually anywhere online access is available but also because it allows for more efficient distribution of information and targeting of the market. Internet marketing, for example, is one of only a few types of businesses that can rely exclusively on e-mail marketing and other digital media for sales, promotion and even customer service.Limitations of internet marketing businessesAlthough highly effective, there are also certain limitations to an internet marketing business as a work-from-home initiative. It tends to be biased towards new technologies, obviating more traditional techniques. This means that an internet marketer has to be on his feet all the time to ensure that his site and strategies remain relevant. The fact that most customers cannot physically come in contact with the product prior to purchase can also be limiting, prompting internet marketing business owners to offer broader return policies. Online security is also a concern, which means that a business that cannot assure its customers of high standards of security will stand to lose them. However, the advent of new technologies and the imposition of more stringent regulations should improve customers' responses.Types of home-based internet marketing businessesThere are several types of home-based internet marketing businesses that are considered effective for this model. These includeOnline commerceOnline commerce, also known as e-commerce, involves the sale and distribution of goods to consumers through the Internet. There are two ways to do this: (1) by setting up your own website and using that as an online shop where customers can browse, order and purchase and (2) setting up an account with an auction site and selling the goods from there. Either way, there would have been an exchange of goods and services for a specific or agreed-upon price. Online commerce allows entrepreneurs plenty of freedom to sell what they want at a competitive price. It also affords them the luxury of time since order taking and purchasing can be automated and easier to manage.So which products sell in today's electronic marketplace? Just about anything that someone wants to buy. It's truly up to the seller which goods to focus on in order to achieve his sales and profit goals.Service-based commerceOther than goods, online service-based commodities enjoy brisk business as home-based internet marketing businesses. Services traditionally available only offline can now be offered as part of an internet marketing business. Booking services for airlines and cruises, party needs, life coaching, photography services, web design, etc. are just a few of the home-based businesses that have become part of internet marketing.MLM or Multi-Level MarketingMulti-level marketing is one of the oldest business models still in existence today. Also known as network marketing, MLM has transitioned from a person-to-person and door-to-door approach model to the internet-based business that it is today and with great success. Most network marketers prefer to run their MLM businesses actively through internet marketing because the medium is a lot faster, cheaper and more convenient. Searching for and communicating to prospects, for example, can be completed within a 24- to 48-hour period. Traditional ways of doing marketing, on the other hand, require much more time and effort.Publishing and advertisingAnother very lucrative method of running an internet marketing business is by setting up a website and selling advertising space. Many personal (and even business) websites and blogs use this method to monetize their sites. In fact, it is considered as one of the top 5 ways to earn an income from a website. As a home-based internet marketer, however, becoming a publisher does carry with it certain requirements. A site, for example, has to have a large number of following in order to become attractive to advertisers and sponsors. However, a website with sufficient traffic should be able to do well with this pay-for-performance model.

The Very Basics of Internet Marketing and How to Get Started

Internet marketing is using the Internet to advertise and sell goods and services. When comparing the cost of regular marketing and Internet marketing and the number of people you reach by each method, Internet marketing is inexpensive and viable ways to market in the 2nd Millennium.You can learn Internet marketing in a short period of time. By marketing on the Internet, your company will have wide exposure on a shoestring budget. Internet marketing is a process, unlike any other form of marketing. It is the process of growing and promoting an organization, or yourself, using online technology for branding, traffic, customer services, distribution of product, and many other things.Online Training Programs And What to look forOnline marketing training programs will show you how to use the ins and outs of web marketing. Internet marketing methods and strategies cover a wide range of services including:o affiliate marketing;
o behavioral marketing;
o cause marketing;
o contextual advertising;
o customer relationship management (CRM) marketing;
o digital marketing;
o display advertising;
o e-mail marketing;
o in-text advertising;
o interactive advertising;
o Internet news releases;
o newsletter marketing;
o online market research;
o online reputation management (ORM);
o search engine marketing (SEM);
o pay per click (PPC);
o search engine optimization (SEO);
o social media marketing;
o blog marketing;
o multivariate testing or optimization;
o viral marketing;
o software-based advertising.That was a long and frightening list but won't be Greek to you for long!Affiliate MarketingThere are lots of ways to make money online, but the most common way is to sell products for companies who are willing to share the profits with you. A great many people, just like you, are making money online every day by becoming partners with companies who pay a commission based on the sales you help make. $500 a day in commissions is normal and you can get started quickly if you know the techniques. Be careful who you choose to learn from. Scamming happens on the Internet as well as in the business world and some people have learned about Internet marketing from companies who do not have good reputations.So, Do I Have to Build Website?Internet marketing is referred to as Web advertising (Webvertising) and/or Web marketing. It isn't necessary to build a website, but once you learn the ropes you probably will want to have a crack at it. Internet marketing is not just building or promoting a website, and it doesn't mean putting a banner ad on someone else's website. Internet Marketing focuses toward building your good reputation (branding) and networking with other Internet Marketers for advice, tips and tools to assist in your success.You must understand one thing: the main purpose of internet marketing is to convert visitors to the web site into buying customers. Internet marketing is the principal vehicle for this customer-contact process. Internet marketing is to connect the right people with the right services, for the right price; make sure they are happy, and in doing so build, your 'list'. You may have heard "The money is in the list"? The money is actually going to come from a targeted, responsive list of customers who have purchased something from you, grown to trust you and wind up staying for life. They may even do a little bragging which is where the 'word of mouth' advertising will come from.

Internet Marketing Strategies - Where Do I Start?

Finding Your Path Through the Internet Marketing JungleTrying to decide how to strategically market your product or service (or yourself) on the internet can be overwhelming. There are a myriad of marketing possibilities to choose from, and more great strategies are being offered almost daily. How can an internet marketer decide on the best strategic marketing plan that works for their business?There seems to be as many answers for which strategies to use in what situation than there are internet marketing strategies themselves! There are definitely too many strategies for any one marketer to utilize them all. If you have a very large team with access to multiple internet marketing specialists, your marketing strategies can incorporate most available methods. However, most of us do not have access to that kind of resource.How Do You Choose Your Internet Marketing Strategies?There are too many internet marketing options to discuss them all in a short article, but there are three general principles that can make a huge difference to your marketing efforts. Following these principles will not just improve the success of your current internet marketing plan, but can help you figure out where to start focusing your efforts in the first place.Three Principles for Making Appropriate Strategic Marketing Choices1) Be Capable in your Strategic MarketingNot all marketers are created equal. We all have a variety of strengths and weaknesses. Unfortunately we tend to focus more on how to fix our weaknesses rather than how to harness our strengths. It is true we should all strive to improve ourselves, but sometimes the time and effort placed on learning the internet marketing strategies we are struggling with would be better placed finding and perfecting strategies that we already have an aptitude for.When a strategy works well for the majority of marketers it does not necessarily mean it will work well for you. If a particular strategy does not come easily to you, it will take more time and will likely not generate the top quality you need to stand out against your competitors. If you are not adept at something, use a different strategy that you can implement effectively with the unique capabilities you do have, or make the investment to outsource if you have the means to do so.This does not mean we should not learn new strategies! If you are not constantly learning, you will also not succeed. Make sure you are not perpetually spending more time learning something that is difficult for you than you are taking to actually market your product or service. Some great internet marketing strategies are better left for others who have a better aptitude for them. Their expertise will allow them to do it better than you anyway.2) Care About your Strategic MarketingLet's face it; everything we do in marketing is not fun. It is work, and most definitions of work do not include the word 'fun'. However...take a second and think about sitting in front of your computer to work on your latest marketing project. If you would rather be sitting in the dentist's chair getting a couple of teeth pulled, you are spending your time with the wrong strategies. Work can actually be enjoyable. At the very least, you should be able to find a few good strategies that beat getting teeth pulled. There are many strategic marketing choices on the internet. Pick the ones you enjoy and care about."But my current marketing strategies are supposed to be the best for my product!" "My upline says this strategy has been working for everyone on the team!" If you hate what you are doing, it will show in your work, just as your passion will shine through when you are doing something you love. It will be difficult to put in extra hours when necessary, you will be more apt to give up prematurely, and you will be unable to do exceptional stand-out work if you hate every minute of it.Start by learning the marketing strategies you are most interested in, see which ones you like, and master those first. Eventually learn them all so you can find which methodologies you most enjoy and are best at. These will be the marketing strategies that perform the best for you and are more sustainable in the long run.3) Be Consistent with your Strategic MarketingFor many marketers, the strategy seems to be: 'Chase the latest and greatest marketing options as soon as they appear.' They work on something, get mediocre results, then three weeks later when a great new idea comes along, abandon their current efforts and 'try' something else. This is not a recipe for sustainable success.Sometimes the latest hot new marketing trend can work wonders and inject a lot of cash into your business. New ideas should be taken advantage of when appropriate. However, if it's new it is unproven and may fail. Has it been tested in your niche market? Will it still be working a week from now? If you change your marketing plan more often than you change your socks, you will never get really good at anything. You will be spending as much time learning new things as you do actually marketing your product or service.Consistency is the key. If your strategic marketing plan is based on solid and proven strategies and you do not give up and start something new every couple weeks, you will become an expert in those strategies. They will get easier, less time consuming, and start running like clockwork to bring you a consistent stream of clients. It is easier and less risky to learn and test new methods when you have a proven and profitable system already in place to fall back on.Points for Choosing the Right Internet Marketing Strategy- Develop a good strategic base of internet marketing methods that you enjoy and are capable of implementing effectively.- Be consistent with these marketing strategies so you become an expert and are profiting from them with minimal effort.- Try almost everything, including the 'hot' new methods that look like they have potential, but don't abandon the tried and true methods that have already been proven to work.- If you find new marketing methods that you enjoy and can utilize effectively, add them to your long tern internet marketing strategy and use them consistently until you master them.Follow these steps, be patient and consistent, and you will succeed in finding your own strategic path through the internet marketing jungle. Happy Marketing!

Internet Marketing - An Overview

There are many types of internet users - I'll list a few but no doubt there are other classifications and whatever the case today it will be different again in a few days, weeks or months.There is the user who:-1. Sees the internet as an opportunity to view anything new - the latest gadget or the latest review or an up to date news source. This type of user is enthusiastic and obviously keen to digest any news or products.2. Has to use the web because work involves doing so - but really finds it a terrible "bore".3. There is the real 'techie' who likes to utilise the internet for anything - he or she may develop online databases, web sites etc. This individual may also work in this type of environment.4. The communicator - uses the internet for chat rooms, emails maybe even sharing on-line games.5. Is a genuine on-line shopper - will purchase goods, make reservations etc.6. Last but by no means least there is the Internet Marketer - the individual who sees the internet as a means of earning a living or an income from on-line activities.It's perhaps correct to say categories 1-5 above would not share a thought with the internet marketer in category 6. For the internet marketer will be constantly looking for opportunities to sell or promote products and services Internet marketing in this way provides what many people would a describe as an 'ideal live-style'. The successful internet marketer may initially work many hours to earn a meagre living but with the anticipation of working fewer hours and generating a recurring on-going income in the future. This is the real bonus for the talented internet marketing individual - the work completed this month may generate a small income this month but will then continue to grow for several months, reach a peak and then start to decrease. In this situation a few days per week may generate several thousand of pounds, dollars or euros over the next 12 months. If this can be repeated several times then substantial earning can be achieved. I must stress this is very different to the 'get rich schemes' - i.e. pay me this today, and then I'll make sure you earn a fortune!As the public's confidence in using the on-line market place continues to grow then so does the range of products and services on offer and the on-line internet market itself continues to grow at even faster rates.There are several types of internet market and hence several alternative means of internet marketing. If you wish to join the internet marketing business then you'll need to look at the alternative business models available to you.I'll try identify some of the online internet based markets - but again if I've missed anything then my apologies.1. Perhaps the first to be established and the most obvious - it is an extension of an existing business. This could be the shop that has been trading for several years and now creates an internet shop and sells some or all of the products that are available when you walk into the store.2. There is the on-line services industries - i.e. insurance, banking, reservations systems etc. These systems have taken their previous business a whole step forward. For example the quotation process can be automated and available 24 x 7.3. The third section is a where a business would not exist without the internet. This is the area where many affiliate marketing schemes have come into place. If for example I became an affiliate for a cruise line company based out of the Caribbean then I can now advertise the company's products anywhere in the world and should I make a sale that I will be paid by the company (or the company handling it's affiliate sales). There is also a whole new industry built up around this business model providing services to both the affiliates and the company using the affiliate marketing approach to sell it's products. There are companies that specialise in handling all the affiliate issues for a company - i.e. track all sales, all commission payments to affiliates etc.The internet marketing model is relatively new and there are many companies established themselves meeting the needs of a company, organisation or individual wishing to sell it's products or services via the internet. Almost without doubt the leading brands have developed under the Google umbrella. Two established products - both of which are used for internet marketing purposes are Google AdWords and Google AdSense. Both these business arms of Google generate billions of dollars across the globe on a 24 x 7 basis. Put simply if I wish to advertise a product and get my advertisements listed on the right hand side of a Google search page then I would declare a price I was prepared to pay for a click (this is PPC or pay per click advertising). If someone clicks through to my site then I pay for the click and have the opportunity to sell my product to that prospect. Google AdSense pays you revenue when someone clicks onto an advertisement hosted on your site.

Internet Marketing Promotion Today

Businesses are moving at a furious pace to the Internet. Being online is becoming a commodity! Business owners who do not know a great deal about Internet marketing but who wish to implement Internet marketing into their overall marketing strategy should carefully study the basic principles of Internet marketing before launching their online marketing campaign. Fortunately for these business owners, particularly Multilevel Marketing business owners, there are a variety of options for learning about Internet marketing. Business can now market their presence on the internet in a number of ways including web sites, blogs, email, articles, and various forms of advertising and brand awareness. Therefore why would a business worry about creating an e-presence today?Internet marketing promotion and advertising is crucial for your website?s success. Take time to create a buzz about your site and that will keep people coming back. Internet marketing promotion as one example is the fastest growing and most dominant tool used in the travel market today. Without an effectively designed and marketed website, web sites run the risk of becoming invisible.Online promotion is all about name exposure, getting your name all over the internet. Not only does the content on your site need to be optimized, but you also must generate online exposure all over the internet in order to generate traffic and improve your search engine rankings. Online businesses operate in a highly competitive, global marketplace. However the Internet has broken down geographical barriers, enabling fast moving small companies to compete effectively with much larger rivals. Online advertising, print advertising and niche advertising are but a few of the advertising ideas an organization can use and these are discussed further.Advertising that promotes both your products and your website will keep them coming back for more. Web site traffic should be the focus of early Internet marketing promotion advertising. Advertising & sales methods include search engine marketing, optimisation of keyword content, advertising of website banners, paid inclusion of sites in search engine listings with high volume media assetts. Other online marketing & promotion approaches including online blogging, display advertising, email marketing & affiliate advertising and search engine programmes.Advertising through banners is the best first option for beginners. Additionally, these internet entrepreneurs looked to other media to spread the word of their wares, and quickly these leaps of faith paid off. Print ads are now routinely taken out for online businesses, and in many cases a website takes the place of a telephone number. Additional categories might be added at a later time. For now, if you have websites that fall into the above categories, go register then start submitting your best contentSearch engines are divided into two sections, search engines and directories, and pay per click engines. While the most favored and effective form of internet marketing promotion, this category is also the most expensive. Search engines are the method most consumers use to find the products and services that they are looking for. This very important advertising medium can be paid for by becoming a page sponsor or with correct registrations, rich content, and with following protocol.However businesses may find themselves on the first two pages of a search engine results without buying a sponsorship. Internet marketing and promotion requires only the very best tools to promote your web site to the world,with total web site promotion tools and internet marketing tools to drive your online traffic.Article writing and distribution is one of the best means of Internet marketing promotion.Article directories always allow you to include information about yourself and your website, so people can see it and be encouraged to visit your website to see what you're all about. While you're at it, why not try offering a freebie, such as an e-book, to get visitors to your site? Article marketing fundamentals are like the parts of a house; you must have a foundation, a frame, walls, and then, if you like, trim and decoration. Follow this blueprint and you will become a successful article marketer.Just like article writing, you may also use weblogs or simply blogs for your Internet marketing business promotion.Web promotion and marketing's one another internet marketing promotion advertising tip is always to explore new options.As an example you can think of maybe trying direct mail etc. Websites with a page dedicated to a privacy policy also get a higher ranking and your site will show up higher in the search results. Website promotion and SEO campaign management is a full time job,and there is a lot of research, trend studies, and analyzing statistics that go into any successful web campaign.Advertising a web site involves using creative thinking just like any business. Using a popular keyword for your online advertising campaign may cause additional expense to your search engine placement.However remember this, business and marketing knowledge in most cases are very limited.However Internet marketing imagination encircles the world.

Internet Marketing Strategies For Today

Search engines give a lot of weight to the keyword density and the number of back links that a website has and you can easily improve your search engine rankings by increasing these two things. Apart from being effective, this kind of internet marketing is almost free of cost. Search engines assess the importance of your web site by the number of incoming links pointing to your site. You can build one way links by articles writing and submitting, participating in relevant forums or tagging on social bookmarks such as digg-dot-com, delicio-us-dot-com, reddit-dot-com and many more. Search engines index sites in several ways, one of which is by looking at the keyword density of the web site, or the sites content. Content alone, is one of the most valuable internet marketing tools to utilize in your marketing efforts.Search Engines run the same way a surfer would as they enter your site through a link on another's web site or search engine / directory and use the site navigation to make its way to filter through your website.Search Engine Trends reports that demand for free listings has recently risen in relation to what the engines offer, demand for free listings is 80% and what is offered is 75%.Search Engines are essentially the link between the customer and the product and they prioritise the websites according to their page rank.Link building services can be bought as part of you seo package or as an internet marketing strategy on its own.Niche marketing is a technique that seeks to conquer small and usually unattended markets that are fueled by a strong passion for a particular interest. The benefits of cornering these markets are enormous. Niche marketing is not difficult indeed, but you can't be successful with it lying down. Some effort is still required, as is the case with all viable businesses.Advertising is not only an essential part of multinationals but also helps to bring up small businesses in a significant and profitable way. Due to the increasing demand of marketing and advertising, various firms dealing with marketing and advertising can now add more to your bottom line monthly ! Advertising and promotion your Internet marketing is vital to your website and to your career. Using these strategies, you will attract motivated people who are ready to buy whatever you are offering.Ads shown only to their indented audience are always more effective. Additionally, be sure to carefully consider the implications that any personal information you disclose may have on those to whom you provide services. As with any professional communication, take care to avoid statements that could be viewed as fraudulent. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. When a web user types a search query into the field of a search engine that matches the advertisers keyword list or visits a web page with content that correlates to the keywords or phrases chosen by the advertiser, the ppc ad may be displayed on the page.Social networks on the Internet are moving much faster than person to person human interaction which has a direct impact on network marketing. There are different internet marketing tools that you can use. Social website marketing is becoming very popular. This is the practice of making a account with a social website such as myspace or Facebook and making a page about your small business.Articles are effective pre-selling tools, meaning they can be used to successfully pre-sell something (through the author bio or resource box) if the content is quality or helpful. However, selling anything in the article itself will only turn down potential buyers. Articles and blogs that are daily or weekly updated with fresh, targeted content are cheap advertising methods that are a must in order to be successful in ecommerce. Article marketing does two things also, one creates an interest in your website and backlinks. However on the other hand, if your articles are garbage then expect commensurate results to follow ?Link exchanges are another internet marketing strategy that can be used to get inbound links and increase your search rankings. You find other quality sites that are related to yours and ask the webmaster if they want to exchange links. Link Building is one of the most effective website promotion techniques and brings more and more traffic to a website. Link building services also help you to stand ahead of your competitors.Online marketing experts have studied these ideas closely and realized that these strategies are all strategies used during holiday seasons such as Christmas. Internet marketers use this to their advantage to create awareness for the crowd. Online marketing does not rest and finish with ppc advertisements. Try to build a online community to market your website to your niche.Online website advertising and marketing competition has made it imperative for both online and offline companies to ratchet their marketing strategies up a notch in order to win the business of discriminate consumers. Smart marketing strategies, competitive products and varying prices have educated most consumers into savvy customers who will not fall for just anything that is printed, aired or found online.Content and pay per click advertising are just two of many internet marketing tools that you can utilize to improve your search engine optimization and achieve high web site traffic. There are literally hundreds of other techniques and methods, both free and paid, that you can use successfully to increase your sites visitors and profits. Contents are among the useful tool that can help you in selling your products inclusion of wrong contents may lead your visitors to click away and never to return. Likewise, it is important that all contents and headlines must be specifically created to aid you in selling your products.Email campaigns, banner ads and paid advertising are all website marketing strategies that fall into this category. Short term Internet marketing strategies are the best way to gain momentum and give your website a kickstart. Emailing your list 1-2 times a month is considered acceptable and is important to ensuring your email list is kept fresh and that customers remember who you are.Website analytics provide accurate website visitor reporting metrics to enable you (or us) to improve your website to meet the needs of your visitors and customers. It has the added advantage that, in measuring how effectively your website operates, you can calculate your return on investment.Targeted and massive online promotion will make you money .However the process must be daily following a specific marketing plan. Targeted traffic will be interested in your product and will buy,although just building a website does not bring results these days if it ever did.Therefore target your audience accordingly as there are many things that a target audience can do to your marketing.Blog Marketing is all about visibility-making the right people aware of the right product at the right time. Marketing is about customers and getting your message to them. Blogs are simply internet journals recording whatever happens to be on a writer?s mind at a given moment. Typically written in an informal tone, blogs read as though the writer is having a friendly conversation with their readers.Starting from scratch, they have built an Internet marketing empire, attracting majority of Internet marketing and generating millions of dollars in revenues. Moreover, they are enjoying the freedom of doing what they want to do with their business without someone telling them to do so.

Internet Marketing Strategies 1

Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.SEO is often better for large businesses while ppc (pay-per-click) is typically more suitable for small or seasonal businesses that have a limited advertising budget. Many businesses with more sizeable budgets also choose to use both strategies simultaneously to ensure success. SEO is pretty much a soup-to-nuts comprehensive approach to site development and marketing at this point.Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Email lists allow you to create a long-term relationship with your potential customers and keep them informed of special deals or helpful information. If you offer something of value in exchange for the visitors email address you can often build a large email list which gives you the opportunity to create a level of trust, brand yourself as an authority and make additional income.Adding their links to your site helps the other site owners, too. Find sites with information or products that go well with yours, and suggest exchanging links. Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Ad copy writing can be very simple to learn, if you become a connoisseur of good sales letters,then start studying them and practice to write the way they do.Visitors to the website will in reality see your advertisement there ,and this will surely prompt some visitors to check out your site. Visitors can read what other people have to say about products and rate the guru and his or her products based on their own experiences. They can also post comments providing more specific information about their experience.Also add newsletters to your web site to increase content. AdWords accounts take a well structured approach, for the most optimal results and relevancy programmed in before you begin your bidding. I personally have been working on creating accounts for over 5 years and continue to learn something new every day.Online retailers that are tactfully marketing in these environments are finding that the brand exposure brings in much new business, and keeps existing customers coming back for more. Online advertising is an internet marketing strategy that is defined as a paid promotion of your goods, services, your company and your ideas. Most online marketers see online marketing as part of an overall promotional strategy. However online, this is more like the 97/3 rule,as if you are looking for joint venture partners online, 97% of people will do nothing to help you.Search engine optimization can be done all by your self but be sure you have enough knowledge on how to make this achievable. Search engine optimization (seo) is an internet marketing strategy that provides the lowest cost traffic to your site and builds a website that is search engine friendly. You can improve your rankings with natural search engine optimization by boosting your link popularity and by acquiring links that point to your website. As an interesting exercise search to see if your business is already listed in Google listings. You can do this by going to maps-google-dot-com and enter the business name to see if it pulls up your listing name.Search engines like blogs, which are always filled with fresh and unique content. Blogging is where you write articles and posts about your business, your industry and your company.They are aimed at making people interested in your business or industry after reading your blog as a source of news, analysis and opinion.Blogging, like the media, is not simply a case of paying for exposure to advertising,therefore don't neglect this powerful and free method.Articles are important when it comes to building links to your website as you get relevant links from webmasters for providing quality content to their website. Press releases are one of the most effective platforms to be used to spread the word around and at the same time getting relevant links and traffic to your website. Articles have a domino and viral effect,viral marketing means that you do something once and it spreads like a virus, providing you with the benefits far into the future.Content is what set the value and quality of your site. Content with substance is really essential and there are various internet marketing software tools for this. That is the reason why writing articles is one of the most utilized Internet marketing channels to date.Internet marketing doesn't have to be difficult, it just needs to be focused and creative. There are a lot of businesses out there on the web competing for the same dollars you are trying to land. Internet marketing has many opportunities wide open for all people. Writing articles and using AdSense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash. Internet Affiliate Marketing are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return.Internet marketing blogs have two different purposes. The first is to help people all over the world learn about internet marketing. Internet marketing is the key to making your internet business a success. There are some basic things that you can do to help you put together a marketing strategy. Internet marketing is no exception to this. People interested in internet marketing should, therefore, always aim at strategic internet marketing, which is the pathway to success on the world of web.The internet is such a vast space that you are always at higher risk of getting lost if you can't be a brand. Precisely branding is quite an expensive mission if you do not have a key presence in any significant position. Internet marketing is just a tool to your success but is an important avenue to convert website visitors into subscribers. Making them want to stay at your site is not that easy if you do not have an effective strategy to do that. Internet marketing today is an unstoppable trend,as far more people used to search for products with the use yellow pages instead now use their computers and the internet.Internet marketing can offer extra profits without the hassle of commuting and going to the office, having an eight-hour a day shift and experiencing works stress. If you do not know how to start, there are several extra income Internet marketing strategies out there. Internet advertising, when done properly, can drive traffic to your website and double your sales overnight.

5 Steps to Internet Marketing

When the Wealthy Affiliate University first got started, no one could ever imagine how far reaching and how many lives would be touched by it's presence and all it had to offer. It has claimed its stake and set down roots as one of the premiere learning facilities online for Internet Marketers. In fact, those who have made Wealthy Affiliate a part of their daily scheduled activities, know that it will continue to change virtually every aspect of their life, as they know it today. As the population of people exploring the Internet keeps increasing, so does the opportunities for entrepreneurs looking to break away from the slavery of the good ol' J-O-B.Anyone can become an Internet Marketer. The overwhelming amount of opportunities online affords anyone the chance to become an Internet Marketer. Regardless of the level of talent, skill or interest, one might possess, Wealthy Affiliate helps those who become members every step of the way through to success. Any passion you may have could be turned in to a success with their help.Internet Marketers' biggest problem may lie in the fact that there are so many different opportunities and avenues to explore that our FOCUS doesn't seem very clear sometimes. We can all get distracted with all the special options available to enhance our business. Having the discipline to not get distracted is a major key role in Internet Marketing, and with some of the learning tools they provide, this might not be such an issue.Becoming an Internet Marketer and working from home has many obvious advantages, you work your own hours, answer only to yourself (unless married), only 30 seconds from the office and work in your underwear...Many Internet Marketing Gurus and their programs produce false illusions that leave many up and coming newbies out in the cold after investing their valuable time and hard earned money. It is a very vicious word the Internet is. Finding a community that feels like home with members willing to help you advance your business is far and few between. Don't expect Internet Marketing to be an easy ride, or get rich quick program, it's going to require a little hard work to get started. You will only get out of this what you put into it. If you are committed to making money online and becoming an Internet Marketer and you are not afraid of a little work, then I highly recommend a membership inside Wealthy Affiliate.Following you will find 5 Step to Internet MarketingStep 1. Excellence:Strive for excellence.Everything changes at lightning speed online. So it is very important that you strive for excellence. Keep learning and improving, if you don't you will most certainly fall behind and ultimately fail. The members know that if they are not consistently learning all of the new products and services Kyle and Carson are adding they are not going to be at the top of their game. The more educated you are in Internet Marketing the more excellent you will be and the more success you will have. You can't keep doing the same things and expect to improve, nor does doing more of what doesn't work won't make it work any better.Step 2. Quality:Quality always gets rewarded long term.Internet Marketing is not a 'get rich quick' scheme. The quality of work you do will always get rewarded with long-term success. Whatever product you are promoting, strive for quality work first as this will ensure sustainability in what you do.Step 3. Choice:Your online success is merely a matter of choice.You may have heard this before, and it might be hard to understand completely. Being successful online starts with the choices you make daily. The choice to become part of Wealthy Affiliate and learn from some of the most knowledgeable Internet Markets would be in your best interest. The largest distribution of wealth in history has been created with the Internet, giving the Internet Marketer more power everyday. More today then ever before, the big corporate businesses are relying on the Internet Marketer to help direct paying customers to their products. You can choose to come along for the ride or choose to stay behind.Step 4. Persistence:Success comes only after great difficulty.When it comes to Internet Marketing, the learning curve will be different for everyone. Regardless if you are a newbies or a seasoned Marketer, you will face many challenges and often consider packing it in. This is where persistence and perseverance comes in. Realize that you will almost always be met with great difficulty just before you succeed, it's essential for personal growth and reaching the level of success you desire.Step 5. Value:Always play well with others.Your Internet Marketing success is directly proportionate to the amount of value that you add to other people. If you want to be more successful, figure out how you can add more value to other people's lives.Internet Marketing success is most certainly obtainable for anyone willing to put out the effort. To obtain success and sustain success there are big differences. If you are really serious about obtaining success through Internet Marketing and sustaining it for the long haul, I suggest you learn all there is to know inside Wealthy Affiliate.

Internet Marketing Services in London

Internet marketing is a term used for generating a response and consequently sales and in London you will see many marketing companies actively involved in all types of advertising and marketing. An internet marketing company will use search engine marketing, email marketing, affiliate marketing, email and banner advertising to attract visitors on a particular website or sales page. Many times online marketing is also used for information passing and customer relations. Therefore, internet marketing is a vast area and if you want to promote the particular website or you want to improve the customer relationship especially in London, you will have to use the services of a professional internet marketing company.The Internet is now a necessity to our day-to-day life and according to a report, one third of the total people with internet in their home, use the internet for purchasing. Over the coming years the percentage of people making purchases through the internet is expected to increase substantially and therefore there are enormous opportunities of generating revenue through internet sales if effective internet marketing is planned and carried out. If you are in London and want to begin an effective internet marketing campaign, you will probably need to do a lot more to improve the page ranking and improvement in search result so that more and more visitors are diverted to your site by these search engines.Since the early nineties when internet marketing first began, internet marketing consultants have continuously made improvements and have had to adapt to the ever-changing algorithms of the search engines. The more advanced e-commerce sites are able to carry out business in a safe, secure and efficient way and this market is continuously growing and therefore it is necessary to improve your presence in this market especially if you are living in one of the advanced cities such as London, Paris, New York or Washington.The return on investment (ROI) or the profit is highest in Internet marketing, due to the extremely targeted marketing that can be carried out, and at the same time the product or services can reach millions of people across the globe.So, if you are in London or one of the major cities around the world, online marketing provides you with the best opportunity to start your business in a more efficient and profitable way. More and more people in big cities are purchasing even their daily use items online and therefore if your website or sales page is viewed by a greater number of genuine buyers, you will undoubtedly start making greater profits.Your business will have to adopt various marketing methods such as search engine optimization (SEO) and pay per click (PPC) advertisement to get increased targeted leads and in cities like London, where the internet marketing is continuously growing, it is the best time to do SEO or internet marketing before your competitors catch on and take the potential business all for themselves.

Free Internet Marketing Advice

You can find Internet marketing advice in many places but how much of it can you really trust? At best, the average person is likely to be overwhelmed by the sheer volume of Internet marketing advice available. Internet marketing advice is a bit like a roundabout where someone starts to promote a certain aspect of it and others get on the bandwagon and regurgitate what was said before them.This is a simple but very effective piece of internet marketing advice for you. Find a person or source of information you trust and stick to it or them like glue!MarketingMarketing is an ongoing process of planning and executing of the marketing mix product, price, place, promotion of products, services or ideas to create exchange between individuals and organizations. Marketing is an ever changing process and advertising is undergoing a revolution with the emergence of a new style of marketing namely the world wide web. Marketing, or any other field for that matter, is knowledge. what better place than right here, where we teach you about the various types of internet marketing businesses, and fill you in on all of the basics of what you need to know to start an internet business.OnlineLearning all this stuff online and acquiring the knowledge I now have, has been both a steep learning curve and extremely expensive process. Quite literally I have been ripped off, let down and burned more times than I care to admit to. However an even more worrying trend since I first started online, is that marketing advice is becoming more and more directed at companies with websites and big budgets as the internet slowly develops into the world's most dominant marketing tool.Therefore I believe leaving the small person without huge $$$$ budgets to play with, to basically fend for themselves. I genuinely want to try or attempt to fill that void for you with the aid of my articles at your disposal.I have and intend to showcase in the future, online programs designed to take the beginner through all the steps and processes of creating an online business. Providing marketing advice and information services to the small business community to help maximise the effectiveness of online marketing and web promotion. I basically want to pay my dues as I see it and I want to give props and support to all the hard workers out there like "you" that are shaping the way we do business on the Internet.I want to provide you with through my articles,with a complete Internet marketing strategy, how to start an internet business, online e-marketing, and e-marketing strategy, search engine optimization in other words the whole Shebang. All you need to ask yourself in a very honest fashion is, are you ready to start making money online?AffiliateAffiliate marketing is one of the many ways I make money on the Internet. Affiliate marketing is by far, one of the easiest ways to make money online.Also affiliate marketing is not hard, although it does take quite a lot of work. It is also a very important point to convey to you that Affiliate marketing is a marathon... not a sprint and does require hard work and determination on your part.SeoSEO is the practice of increasing your rankings in the organic (non-paid) search results of a search engine. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. SEO covers the process of making web pages spider friendly (so search engines can read them) and helping web pages be relevant for targeted keywords. SEO is the process of optimizing web pages for keywords and key phrases so that the pages rank highly in search engine results.That said there is also a good amount of free bad information all over the net (especially in forums) about SEO, affiliate marketing, etc. It is exceptionally hard for me to just keep up with the topic of SEO so for a beginner it is nigh on impossible. I'm just about to write an article about some free quality SEO e-books I reviewed and during my research there were quite literally tons of worthless e-books full of affiliate links.SEO services can differ hugely and its often hard to compare one company with another. What I found is that a majority of the seo firms out there are way out of my readers budgets.Unfortunately most seo consultant websites either lack actual client case studies or have outdated stories. However a certain amount of seo training is very important for your future success. I again want through my articles to help you learn about seo (search engine optimization), advertising, and email promotion through seo tutorial, articles and tools on how to get traffic to your website.SuccessSuccessful business people are not people who try and do everything themselves, they know their limitations. Successful entrepreneurs know the value of good information; they develop a network of information sources, they recognise a good opportunity when they see it, and they "seize the day".Unfortunately you can't put up a website without any knowledge or the correct Internet Marketing tools and then expect to have a successful online business. I constantly look for clues around me, and especially the people who have gone before me, people I admire, or people who I know have had obvious and visible success.Successful marketing is about meeting the needs of your customers - profitably. I firmly believe my articles contain everything you will need to quickly and easily build your online business and be your essential guide to making a success of your own business. These internet business ideas will not turn you into an online success story who makes six figures instantly, but they will help you separate fact from fiction and learn internet marketing. Taking action,hard work and determination are ultimately going to be the keys to your success.SalesThou shall not buy anymore get rich quick products even if the sales copy is pushing all of your hot buttons.Equally on that note it is important to point out to you that nothing happens until the sales copy is written. Fancy graphics alone I promise you will never sell a product, but strong salescopy alone will as I and I'm sure you as well are living proof of. While many people do not like long sales pages, if you artificially cut down the information just to keep it short you are going to find you have more objections dangling than you would like. At the other end of the scale, choice of the right keywords leads to greater sales opportunities and the reaping of boundless rewards.I personally for way to many years, worked in a high pressure sales environment where you had to truly believe in what you were doing to be any good.Well I do truly believe in what I'm doing now and the value it provides to people just like you.Therefore a major tip for you is backing off just a little bit and providing valuable content (that is not provided after a squeeze page) this has provided me with loyal readers and customers and good sales at the end. I am extremely competitive by nature believe me I don't even like losing at monopoly to my kids . However being top in sales was not I promise you anywhere near as satisfying as getting an unsolicited testimonial from one of my online clients.I have read many, many, many reports on internet marketing and affiliate sales, including some majorly bum ones. Therefore I have endeavoured to build my business on a solid foundation of honesty, integrity and client focus. It goes without saying that regardless of how excellent your product is, it won't make any sales if there is no trust in you or your company.Every week, I will try to reveal through my articles, an internet marketing tip that will help you find more customers and increase your sales that you can put to use right away. I'm equally confident that I can help you save money and increase your sales. If you are looking to start an online business or maybe you already have an online business, but need the right resources to explode your sales, I believe you will have all information you need in my series of articles.If your site isn't intended to sell a product or gain a customer, then what is it for? The internet marketing info product world has become a sensationalized, over-hyped, over-priced, landscape filled with predatory practices. Not only that, I and I"m sure you as well, have even bought products we didn't need, as a direct result of the great copywriting and marketing skills of masters.In the amount of time it was taking me to read blogs, emails, products, listen to teleconferences, and everything else, apart from growing a beard through lack of time to shave. I can now start up and profitably run an entire website. One thing and one thing only I don't buy nearly as many products. As I don't read the emails that are sent to the one address I gave up to the spam gods a long time ago.With regard to the above it's worth pointing out that sometimes the "best" isn't really what you need there are always better products around by the time you get your hand on a "best product". So you may not want to subscribe to every list on the planet and you certainly don't want to buy every product.ContentYou want visitors to find more of your great content, right? To construct a great content-rich website takes like anything else a certain amount of planning.The main essence of search engine marketing is submitting quality content with the website attached with contact information. Hence, in order to get ranking in the search engines, the website needs to optimize their pages with the most appropriate keywords that match their web page content too. This occurs as a result of search engines scanning through webpage content to find relevant information for words typed in during a search.You need to be sure that your landing page is keyword dense and is full of quality content, but I stress to you "do not use duplicate content" on your web pages.You can not only use keywords in your website content, but also in the title tags, meta tags, alt tags of your website in order to boost your website performance. These include back linking with other websites, content submission with link to content sites, press releases, news letters, email marketing, and now a-days also video and SMS marketing are becoming a part of the big game of search engine marketing. Thus, one has to provide more and more content in the website so that it appears higher and higher in the search engines.Of course, there's the educational content like this one but I'm a sucker for giving out free content.ConclusionSometimes when you're looking for internet marketing advice it's hard to sort the good advice out from the bad advice. Some internet marketing advice is the same, many offer services that will provide top 10 results (a promise that I believe can't be made). Having a way to learn about internet marketing advice is one of the best ways to beat competition in your marketplace.Whether you are a beginner, at an intermediate level, or a professional marketer you will find my articles are filled with all the necessary internet marketing advice to build and promote your business online. I also give Internet marketing advice on how to start and promote a business online, even if you don't have a product to sell. I Provide real information and advice including internet marketing advice for small businesses and those new to Internet marketing including lots of useful links to many free and useful resources. I set my stall out to Obtain True and actual case studies of home-based entrepreneurs who earn tens of thousands of dollars every month through Internet marketing, so I can provide a rich source of information for you in these articles.Internet Marketing Training and web success I believe go very much hand in hand. My articles are dedicated to providing quality information to help as many people as is possible like you succeed in the field of marketing online. So if you'd like the benefit of unlimited internet marketing advice, including business ideas, website reviews, salescopy advice, traffic secrets, and more all from the same centered source ? Then "you" my friend have landed at the right place.To Your Success As AlwaysDouglas StuartPs Final piece of advice and most valuable tip of the day
"The more people you help succeed the more SUCCESSFUL you will be "

Internet Marketing - The Course Connoisseurs

Jeremy assumed the position, as he had done so many times before. He had turned the extra small bedroom in their home into an office from where he intended to manage his Internet marketing empire-the dreams were big back then...But now, he was reclined in his office chair, hands clasped behind his head. His eyes were scanning the many shelves along the walls. They were packed with every Internet marketing course in the known universe; or so it seemed. And as he had done so many times before, he was searching for "it"-the big one-the marketing idea that would finally allow him to look into his wife's eyes with the kind of pride that only comes from success.Jeremy had been discussing how illusive "it" was with Susan at the last marketing boot camp they had attended. It was common for them to wind up attending the same marketing knowhow events. Susan had her own collection of Internet marketing courseware; it might actually rival his own. He liked talking to Susan about marketing courses. They'd both get so excited about the latest and greatest guru innovation.It was quite different at home. Jeremy avoided buying courseware that had to come in the mail because his wife always got to the mail before he could. She had an eye for Internet marketing course material and saw it as a great waste of hard earned money. She would always put the package on his office chair-usually with a note saying she'd gone out with the girls and he was on his own for supper. Jeremy didn't really hold this against his wife, after all, he had nothing to show for the small fortune that all those courses represented.Susan however, like Jeremy, could really appreciate the brilliance in the strategies that the gurus could dream up. Yes! There were some really clever people out there in the world of Internet marketing. But also like Jeremy, Susan had yet to strike it big. Oh, they'd both managed to sell the odd thing online here and there, but no one was anywhere near quitting their day job.Jeremy and Susan are course connoisseurs. They can name all the best courses and the greatest gurus. They can discuss the various strategies and show you examples of them on the Internet. But their dreams of Internet marketing success are so far just that; dreams.
Are you having experiences similar to those of our two Internet marketing hopefuls? If you are, don't feel bad because you have an enormous amount of company. You can find figures all over the Internet that give new Internet marketing businesses a 95% chance of failing. Man! I don't know about you, but I find that depressing.Why do you think people find succeeding in Internet marketing so difficult? Well, I'm no stranger to course-connoisseuring myself. I spent a year and a half chasing my tail and sampling course material. Then one day I realized just how foolish I was being. You see, unlike many of you, I have a background as a systems analyst. I got paid to come in and assess systems, find out what was working, what wasn't and how to optimize them. I am quite good at this, but like the shoemaker's kids, I never applied these skills in my own sphere.When I turned my analyst vision towards Internet marketing, I immediately noticed that the term Internet marketing is used as if one thing was going on. This is misleading and very far from the truth. I hate to lean on the overused metaphor of the onion, but is fits this situation perfectly-as you peel off a layer of Internet marketing, you find more layers.Jeremy's and Susan's bookshelves were filled with onion layers, but there was no way to find a path back to a familiar onion shape. Each and every layer makes sense in its own right, but how is it supposed to work with all the other layers?To answer this question, one needs an organizing perspective; a place to stand that allows you to see how the pieces can come together. By this I don't mean to imply that there is "one onion". This is where the onion metaphor breaks down when it is used to discuss Internet marketing. There is only one right way to put the onion layers together and get an onion. But Internet marketing has an infinite number of ways the layers can be reassembled and make money (money is the recognizable form of an Internet marketing onion).The good news is this: there is a place to stand where one can make sense of the many layers. In the future things may change, but as it stands today, no matter what Internet marketing approach you are considering-it will fail without traffic.And the secret to traffic is based on an understanding of keywords. Knowledge of keywords and traffic are skills that you can and must learn. Folks, there are no shortcuts here; you either acquire these skills, pay someone who has these skills to work for you or join the 95% failure group.So, now we know we are not looking for a "Make a Million a Minute" Internet marketing scheme. Instead, we are looking for something far less exciting on the surface. It will probably look suspiciously like a course, where time, effort and a commitment to learning are required to succeed.Once you have the basic skills and understanding of keywords and traffic creation, you will look at all those Internet marketing courses you've purchased with different eyes. You will suddenly see possibilities were you saw none before. You will be able to see how parts of one strategy could be used with parts of another. You will find that your new-found skills give you freedom to become your own guru.

Internet Marketing - A New Kind of MLM?

What does Internet marketing have in common with MLM (Multi-level Marketing)? The answer is nothing. Oh, I guess that's a little confusing. I mean that in terms of a real product, they seem to share the quality of "nothing" (zip, zero, zilch).Okay, I'll admit it; I'm not an MLM expert, but from the outside looking in, most MLM schemes seem to be a little shy on product. In fact, most of them will be quite blatant about letting you know that the "real money" is in recruiting others into the program.As many practice it today, Internet marketing has much the same kind of feel. In much the same way that MLM is the product, Internet Marketing has become its own product. Internet marketing is the modern "black magic"; a mystical quality lurking in the virtual vapors of the Internet. There is a "no one gets it, but everyone wants to" quality about Internet marketing that puts it at the top of the charts in the mind of every wannabe Internet entrepreneur.The demand for Internet marketing is so high; copywriters are having great success selling us the dream of a magic bullet. Internet marketing is thought of more as product than a skill. And unfortunately, many entrepreneurs, (far too many) seek to solve their own problem of not being able to market, by selling the dream of Internet marketing in a box."Google AdWords Cracked!", "The Search Engine Crusher", "Sensible AdSense", "Warning: Using This Product Will Raise Your Google Ranking Dangerously High-Do Not Use Without A Parachute." The intensifying torrential rain of these wannabe ad traps is flooding the Internet, leaving in its wake the cracked and broken dreams of tens of thousands of once hopeful, newbie online entrepreneurs.Do these "wonder" products have any value at all? You bet! They have great value to the few who have gone through the effort of getting an education. This Internet marketing minority has paid their dues and has gained a true skill. And now they are using that skill to make their online fortunes selling one of the most in-demand products-Instant Internet Marketing Know-how-to a product starved audience (wannabe online entrepreneurs).Now you might be asking yourself, "how can I tell the real Internet marketing gurus from the wannabes if they are both selling the same products?" Well the answer is simple; the gurus Create and Sell the product, the wannabes Buy the product and Try to sell it.When the wannabes buy the product, they're thinking "WOW! This is a great product! Assuming the product has some real value (most don't), the wannabe skips through a few pages here and there and gets all excited about the "great stuff!" Everybody is going to know this stuff. I'm going to sign up for the affiliate program and make a fortune!"Of course, this is exactly what our trained internet marketing experts want them to think. In fact, all the wannabe is doing in her/his mind is repeating and believing all the promises made in that brilliant ad copy that got them hooked in the first place.However, the wannabe tries to market the program and nothing happens (somehow the notion that the material should be applied doesn't register). Soon they are back in the marketplace looking for an even better miracle product. Many end up enrolling in some kind of recurring payment wonder-plan that promises a steady flow of secrets only insiders know-and of course, the other 50,000 members.Why did they do this? Well, because the other wonder-product didn't sell. Why didn't it sell? Because the wannabe has no marketing skills and in the end, no matter how wonderful wonder-product is; products don't sell themselves.What we end up with looks like a distorted MLM-everybody is out there trying to sell everyone else on internet marketing and very few people actually DOING any marketing. How do I know this? 'Cause I've bought my share of wonder-products. In fact, if they ever start giving out wonder-product purchase awards, I'll have to build an extension on the house so I'll have enough space to store the darn things.So if you suspect you are one of those wannabes I'm talking about, don't feel bad, and please know that I am not casting any stones. The only difference between you and me is that I've been on the trail a little longer. The good news is; if you recognize yourself in this article, you're ready to go to the next level.The baton of knowledge I pass to you is this: don't try to buy internet marketing in a box. Invest in yourself and get some skills. Internet marketing is not hard, but it is a discipline and you must acquire it. Once you do, your life will change, and the world of Internet Marketing will open up to you and yield the secrets of earning money online.

The Internet Marketing Autopsy

IntroductionThe "Death Of Internet Marketing" report was created and distributed by Mike Filsaime a couple of years back. This article was actually written a couple of days after it was released, but has been residing on my site until I pulled it off. Anyway, DOIM was one of those reports that actually got many people talking. Yet, because of the way it was marketed, I think it got a few people thinking about it, but probably not enough. Even this year, people aren't doing what they need for their business, and I honestly don't care if it is online or offline.Well, Mike says "Internet Marketing Died". So here's Stuart Tan's autopsy:So... let's just say that I'm going to do a post-mortem after this report is out into the market. Yep - we're all into forensics now, with so many interesting metaphors such as the "death of internet marketing".Most people would have by now read Mike Filsaime's "Death of Internet Marketing", Rich Schefren's "Internet Business Manifesto" etc, etc. In my opinion, the biggest issues have not been dealt with. Mike undoubtedly gives a fantastic exposition of what was and what is to be.Why am I writing this? Because after looking at all the emails coming in about Mike's report, I came to the conclusion that:
most internet marketers didn't 'get' it. They said "it's a good report". That's not what it's about.
The reviews about Mike's report were far too simplistic about implications about what he really had to say

Firstly, these reports really weren't for the newbie in internet marketing. They are for experienced marketers who know what is happening in the industry. Second, it's a foregone conclusion that you need to be more of an entrepreneur... not just a marketer.
For those of you who are unable to keep up with Mike's brilliance, or think that this is the be-all and end-all of marketing strategy, most people have missed the basis of Mike's report.Component #1 - Don't be lazy!If you want to be lazy, you'll go to the sharks. Most of the hardest working internet marketers are also the wealthiest. Again, I'm not suggesting that you are going to become wealthy by only working really hard. The truth of the matter is that working hard to achieve auto-pilot in your business does require a bit more strategizing and action.Component #2 - Assess trends!Staying outside of the box? Then you'll definitely be very lost when it comes to assessing whether or not you should take on a business model like affiliate marketing, or ecommerce... because you have insufficient information to be able to decide. Assess trends. Watch the web. Look at all the stuff that is progressing right before your very eyes. Get on technology forums and learn, learn, learn.Component #3 - Credibility As Weaponry!Through all this hype and a very severe lack of information, it's difficult to decide whether or not to buy one product or the other. The main deciding factor will come from someone whom you trust completely and will be willing to buy simply because you deem this person to be credible. So, build your credibility! It will take more than just one report to do this! Build your credibility! Set yourself up with the right people, credentials, etc. Or better still, get on one of my teleseminars.Component #4 - Forward Strategy!It's not easy to move forward in internet marketing, but that's often because one doesn't have a clear direction in the first place. Vision, as Mike says, is important. I believe it's more than just 'vision'. It's more like the ability to focus on what needs to be done, and just taking action and doing it, having already decided that it is something you will accomplish at all cost.Too many people balk at doing the things that matter. They end up procrastinating! Okay, I'm not an angel myself 100% of the time. But think of where you are. For instance, you know for a fact that you need to create content for your site. Say you're not a really good content creator. What next? Wait and hope that money will fall from the sky? I don't think so! You still need to find a way to get it done. Or, make a way! You may have to think of ways to get your way even though you can't do it yourself.Component #5 - Polarity thinking... and the Stuart Slap!When everyone is doing something, you have to do the complete opposite.Look at the infamous Google Slap. If you're not familiar, Google "slapped" people a number of times already. When people don't provide good value, they get slapped. This is to force people to avoid their own impending doom. It's like a parent slapping their children to not touch the burning flame. Still, people go ahead, get burnt, them blame the person they last encountered. Tsk. Tsk.The internet marketing world is filled with sheep. One person goes there and everyone follows. This is good news for the person who knows how to exploit this situation. When everyone moves in one direction, they miss out opportunities that already exist.One example is this - now everyone in Asia is heading and attacking the internet marketing niche. I know it's not the right thing to do to monetize, and there are many other monetization sources out there. So what do I do? I spoil the market so that people will not be hoodwinked into buying non-value-for-money items. Is it a good strategy? Some people will hate me for it. But it will force the survivors up the chain, the credible ones will quadruple their income, and those who can't handle the heat either give up or find another niche.What next?It's not hard to understand. But the fact is, newcomers to the internet marketing world will look at these reports and say 'what the heck do they mean'? Such things will garner a lot of value for the average internet marketer, but will hardly make sufficient sense to the average newbie in internet marketing. To them, it's like "oh yeah - I'll focus on my business strategy" or "sure, I'll use a one-time-offer". It seems like a 'no-big-deal' thing.Well, of course. That's because there IS no big deal. We've come full circle. If you don't do it right the first time, conventional wisdom like "failing to plan is planning to fail" will suddenly make lots of sense. Are you willing to wait until that happens??The Evolution Of Marketing StrategiesThe truth is this - marketing strategies have been evolving. Every day, there is a new strategy or tactic pulled by someone to create the next wave in internet marketing. But the truth is that most of them start with a concept from thinkers everywhere."This Article Is Not Meant To Overwhelm You!"Yes, be overwhelmed, if you choose. I am still stumped by the fact that beginners are still lagging so far behind. I can't blame them, but I can blame internet marketers for not helping to chip in to clear this.Excuse #1 - They are lazyInterpretation - I'm lazy.If you as an internet marketer are reading this and not going all out there to clear the air and help out building the market, the industry will become stagnant and there will be very little left that can be done in the industry. Mike's prediction will then come true. We probably wouldn't be able to sell anything because subscribers are going to be lambasted with emails over and over without the right ability to decide what to choose and why.Most internet marketers are themselves lazy. That's the plain truth, and many admit to that. But they are propagating the problem, not solving it. Instead, they will need to cultivate a voracious appetite for information in people who are completely new. Disagree with me all you want. You're the one reading this article.Excuse #2 - They are not technicalInterpretation - I can't be bothered to look at ways in which newbies can learn easily.As a trainer, my angle as always been to simplify, simplify, simplify. If I can make a complex process simple enough to follow, there will be understanding and comprehension. This is good enough to start. When someone says that there is a complete lack of understanding, then that same person is going to be the reason why I start to alter my instructions or the way I teach.Excuse #3 - I don't have enough resourcesInterpretation - I'm not creative enough to find a better way.All the experts out there had better find a way to utilize resources to make beginners learn in a more efficient way. Admittedly, I want to do this myself, but have failed in attracting the right learners much of the time, as well as to attract the right coaches. Too many times, people are in it just for the money. Selfish, selfish, selfish. It's not wrong, it's just selfish. Can you find better ways to do it? Challenge yourself!The Newbie PhenomenonFor every one or two internet marketing gurus, there are several hundred newbies who develop. At the rate of growth of internet marketing, there will be far more newbies than there are experts. The lop-sidedness of this is true - only 5% of the population will earn a decent income from internet marketing related products. The next 10% will probably be working very hard and earning decent 6-figure incomes. The next 25% are probably working hard and earning a high 5-figure income, but the mean range of the next 35-40% of internet marketers are struggling with 4-figure incomes. What this also means is that 25-30% of every internet marketer's list has a bunch of newbies who are afraid to start internet marketing and don't have a clue what to do.Here are typical mistakes newbies make:1. Diving into the "internet marketing" niche.I see so many newbies with 'cut-and-paste' approaches, attempting to encroach on the very large and highly profitable internet pie. I apologize in advance if you are one of these people. You will earn some income, but you won't really make much. A couple of hundreds, maybe?If you are one of these, you are the kind of people being described in Mike's report. Students of the gurus and guru wannabes. In my opinion, the biggest issue alluded by Mike's report goes FAR BEYOND what he actually mentions. It's a common thing, but missing. It's called research.It's so plain and simple, and all the information is literally right in front of your eyes. But you've been given so many opportunities that you don't know which one to sell or to understand which niche to penetrate.Key lesson: to be an excellent internet marketer and entrepreneur, you MUST know how to assess the market. You MUST know what weapons are at your disposal, and you MUST know how to make a decision about what to sell, who to sell it to, and how to go about doing it.2. Affiliate marketing without 'affiliating'Don't you think that the issue in people selling other people's products is clear? People want anonymity. They want to sell something without having to put their picture on the web. This is silly. If you want to be an affiliate marketer, you have to learn how to do it without fear of being revealed. Unless, of course, you are an employee who doesn't want to be caught.Wait a minute - if you simply reversed the role, would YOU buy from someone who had something to hide? The whole idea about affiliate marketing is that people have forgotten that they need to be doing more "affiliating" than they do "marketing".Key lesson: Loyalty will be the determining factor in your business strategy.3. UnCreativity - The Same-ol' same-'olSomeone says "do a report" and you do it. Someone else says "use a drop cap" and you use it. I don't mean to put down such information. I do believe that it has been useful to some extent. But my question is... how do YOU know?The big irony is that the report entitled "The Death Of Internet Marketing" was being spread using the exact same mistakes that it talks about in the report itself! You see, the truth is you might be able to pull off the same stunt a couple of times, but on the third attempt... nah.You cannot (and should not) re-use methods developed by other people. The ideas are already passé the moment they go out on the net - after people use it over and over, it's like a degrading gene pool. If you want to do something outstanding, then innovate a little. It's the small innovative tweak that gets people to smirk, nod their heads and say 'wow, that was brilliant'.If you don't know, then you won't know the foundational principles of how people react to your writings, reports, etc. It's essential for you to be able assess their reactions and how they take action based on what you say, and to be able to do this well.If you are just doing cut and paste strategies, sure you can work with your list for a while, but you are still not cultivating a relationship with them. You are merely overloading them with information.Key lesson: If you are attempting to breach the internet marketing stronghold, you need to have far more than just used tactics and strategies. You have to think. You have to innovate. More on this later.Other issues In Internet Marketing1. Quality of products: no standards of assessmentWhat else did Mike say? He mentioned that many people are buying and buying into opportunities then heading off in all different directions. I see this happening right in front of my very own eyes. At the same time, he mentioned the concept of Web 2.0 and user generated content and the ability for users to rate and comment on a site. I've mentioned this several times in my internet marketing seminars. But the issue is, so what?You need to be able to assess the quality of something. How well you can assess the quality depends on the level of the user. I mean a complete newbie will hardly be able to provide an effective evaluation from an internet marketing perspective. In addition, there is also a growing trend for internet marketers to provide rewards for testimonials. This is hardly a fair judge of a product.As a trainer, I often request for feedback with a standard evaluation form at the end of my trainings. This form is created in order to assess specific elements in the training. The concept of training evaluation itself is a broad area, and if you'd like to receive my insights into this, you may do so at my Business Strategy section on my blog.2. Marketer recognitionAs you know, marketer recognition is an issue. Most people do not have the means to be able to establish a high enough level of credibility until they align with other top marketers. However, there is another way.Be aligned with happy and satisfied customers!Some of you might think that this is about building a really large testimonial list. Well, this testimonial list leverages on the psychology of social proof. However, if you are not schooled in logical analysis, you will not be able to pick out flaws in arguments. One such typical flaw is called the 'slippery slope' technique. "He was really good. He gave me a good product. Yeah." What in the world kind of testimonial is that? How about this instead:"Stuart, wow, you've made this a fascinating 2 hours for me. The chemistry is very good between us I love the things you've said and the questions you've asked. I'm deeply grateful to you for being so insightful as to the things that are important to [guerrilla marketers] everywhere." ~ Jay Conrad LevinsonSatisfied? Happy? Well... you have to build this as part of your neurological hardwiring if you want to survive online. If you want to get more stuff out from where you are right now, join me to build a credibility plan.3. Entrepreneurial effectivenessI'm guilty of one thing - complaining that there isn't enough effective business training for new internet marketers. And as a result of that, I got my just desserts - people asking me to be their business mentor and strategist.In my opinion, business training is not just about taking a degree in business management and graduating top of the class. It's about making a business come to fruition. These skills include a whole bunch of stuff such as knowing how to conceive a business idea and put it into a plan in the first place. Another is to know what your strengths are and put them to use, while knowing how to delegate to people who can use their strengths together with yours. This basically implies the need for leadership.Most newbies are attracted to the opportunity, but not willing to make the time or effort. However, those who are leaders already take the next step and make this happen. Leadership in an organization is important - tons of authors have already made this clear, especially one John C. Maxwell, a very highly respected leadership thought leader. On the other hand, it may be that some people think of leadership as something so 'normal' they forget to revere the importance of its value in running a business.The biggest mistake one will make is to say that it takes hard work. No it doesn't. It simply requires an effective and systematic mobilization of resources to get your system to work.4. Process thinkingBeing able to create a system presumes you need to know systems thinking as well as process thinking. Both are part of the same thing, and one needs to recognize this. If you are unaware of the power of systems thinking and process thinking, it means you have not been honing your thinking capabilities.One too many internet marketer has mentioned the need to learn to be physically 'lazy', but never mentally. I totally agree with this statement, but there needs to be more education to help you develop this competence of learning about process thinking. If, as an entrepreneur, you do not develop this capability, you will be incapacitated, unable to see the interrelations of a large variety of different things in the complex world of business. You will be unable to craft your own strategies. Jeff Walker is a clear example of how knowledge and clear thinking leads to powerful, powerful product launches.Marketing Style And CompetenceSo, what does this mean to the average person?I'd like to summarize and highlight a few competencies that you must know.
Systems Thinking. Creativity and innovation.
Rapid Learning Skills. NLP and Modeling.
Writing and content building skills
Online Leadership skills
Personal Mastery
Credibility Building Skills.

a. Rapport building
b. Selling and marketing
c. Managing your outsourced talent
d. Partnering and loyalty building skills

To gain access to knowledge, just join me on my site and there will be regular business tips and strategies that I'll cover in upcoming trainings, teleseminars and online reports.